INFLO SOFTWARE
DECISION-MAKING KEYNOTE
How Rob helped Inflo’s team make better, faster decisions under pressure, even when they don’t have all the information
Inflo is a technology company built by auditors, for auditors. Its cloud-based platform helps accounting firms and their clients run audits more efficiently, using data analytics, automation and digital collaboration to replace manual, time-consuming work. It’s an industry where the technology, the regulation and client expectations are all changing, and where the people building and supporting the product have to keep pace with all three.
That pace puts a particular kind of pressure on a team. Decisions about priorities, product direction and client needs often have to be made before anyone has the full picture, and waiting for certainty can cost as much as getting it wrong. In a fast-growing software business, the quality of those decisions, and how quickly a team can adapt when the ground shifts, shapes everything from how clients experience the product to how confident the team feels in its own judgement.
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Inflo asked Rob to help their team make better decisions under pressure. The brief had three parts: how the team could adapt to change quicker and more effectively, how to make sound decisions without all the information, and how to help people understand the different ways individuals approach decision-making, including which style they lean towards themselves. The goal wasn’t just to talk about better decisions. It was to give the team practical tools and a shared language they could use the next time the pressure was on.
"We recently invited Rob Hosking to deliver a keynote at our annual Global Gathering for 200+ employees, and couldn't be happier with the outcome. From the outset, Rob took the time to understand our business, our culture, and the outcomes we wanted to achieve. He didn't deliver a generic keynote. He fully took the brief onboard and tailored the session around our theme of Humans + AI and our goals of strengthening ownership, accountability, decision-making, and high performance. Rob has a unique ability to combine storytelling, practical frameworks, and genuine authenticity. Drawing on his experiences in policing, he made topics like psychological safety, resilience, adaptability, and decision-making engaging, relatable, and actionable. He struck the right balance between inspiration and practical application, leaving people with clear actions they could take away immediately. Many of the key takeaways and conversations from our three-day conference linked back to Rob's keynote, which is a testament to how strongly his message resonated with the team.
Rob is a naturally charismatic and relatable speaker who quickly built a connection with the audience. His mix of humor, authenticity, and practical insight kept people engaged from start to finish. Beyond the content itself, Rob was incredibly professional and easy to work with. He and his team were responsive throughout the process, well prepared, and a pleasure to partner with. If you're looking for a keynote speaker who is authentic, engaging, and focused on delivering real impact rather than just motivation, I would highly recommend Rob. We would absolutely work with him again."
- Ashley, Inflo
Client:
Inflo
Audience:
200 people
Location:
Amsterdam, Netherlands
Format:
Keynote - annual global conference
Challenge:
To equip the team to make better decisions under pressure, adapt to change quickly, act without complete information, and understand their own decision-making style and those of their colleagues
Rob's Solution:
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A session built on Rob’s experience of making high-stakes decisions in frontline policing, where waiting for the full picture is rarely an option and a delayed decision can be as costly as a wrong one
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A practical approach to adapting to change faster, focused on how people respond in the first moments of disruption, because that is where good and poor decisions are usually set
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A clear method for deciding with incomplete information: what you need to know, what you can live without, and how to commit to a direction while staying open to adjusting it
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An exploration of the different decision-making personalities, helping each person identify which one they lean towards, how it shows up under pressure, and where it helps or hinders them
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A shared language for decision-making across the team, so people can recognise and talk about how colleagues approach decisions instead of seeing differences as friction
Outcome
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The team left with a clearer understanding of their own decision-making style and how it changes under pressure
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A practical framework for making decisions when information is limited, replacing the instinct to wait for certainty
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A shared vocabulary that helps colleagues work with each other’s decision-making differences
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A different view of change, as something to respond to quickly and deliberately rather than something to be caught out by
Why this matters for your industry
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Pressure exposes how people make decisions. Under time constraints, many teams freeze, over-analyse, or act on instinct without realising it. Most training focuses on the decision itself, but the more useful starting point is how each person is wired to decide and what happens to that wiring when the stakes rise. Rob’s work with Inflo shows what happens when a team learns to see this clearly.
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For technology, professional services and fast-moving teams where change is constant and information is rarely complete, decision-making under pressure is a core capability. If you want a keynote that gives your team practical tools they can use the next time pressure hits, Rob’s team responds within one working day.
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Similar sectors Rob works with: Technology, software, SaaS, professional services, financial services, consulting
Q&A Section
Q- How can teams make better decisions under pressure?
A- Better decisions under pressure start with self-awareness. When people understand how they typically respond when stakes rise, whether they rush, stall or over-analyse, they can adjust in the moment. Rob combines this with practical techniques from frontline policing, where decisions have to be made quickly and the consequences are immediate.
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Q- How do you make decisions without the full information?
A- Waiting for complete information is often a decision in itself, and it can be the most costly one. The skill is knowing what you genuinely need, accepting what you can’t know, committing to a sensible direction, and staying ready to adapt. Rob’s sessions give teams a way to do this with confidence instead of anxiety.
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Q- Why do people make decisions differently?
A- People have different decision-making tendencies, shaped by personality, experience and context. Some move fast, some want more data, some seek consensus. None of these is wrong, but each has strengths and blind spots under pressure. Understanding your own style, and recognising others’, reduces friction and improves collaboration.
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Q- Can a keynote improve a team’s decision-making?
A- A keynote can give a team new awareness, a shared language and practical tools, which are the foundations of better decisions. The lasting change comes from applying them, but a credible session gives people something specific to apply.