Keynote Speaker in Madrid
Madrid is Spain's capital and its dominant commercial hub — the seat of the Spanish government, the headquarters of the country's largest companies, and the base for the Spanish and Iberian operations of multinational corporations across every major sector. The city's financial district houses the headquarters of Santander, BBVA, and Mapfre alongside the Spanish offices of global banks and investment firms. Its energy and infrastructure sector is home to Repsol, Iberdrola, and Endesa. Its retail and consumer sector includes the global operations of Inditex, and its telecommunications infrastructure is anchored by Telefónica.
Madrid is also a significant European conference and events city, hosting major corporate summits, sector conferences, and international leadership gatherings throughout the year. The combination of large domestic corporate headquarters, substantial multinational presence, and a professional services ecosystem supporting both makes it one of the most active markets for corporate speaking in southern Europe.
Why Rob is Perfect for Madrid Audiences
Rob speaks regularly in Madrid and is familiar with the specific dynamics of delivering to Spanish corporate audiences- what resonates, what requires adjustment, and how to handle the particular blend of formal corporate expectation and genuine human engagement that characterises the best Madrid conference experiences. His sessions are tailored to the specific context of each event, and his availability in Madrid means the pre-event briefing and tailoring process can be as thorough as the event requires.
The organisations that book Rob in Madrid are typically those where a significant moment, a major change programme, a leadership transition, a wellbeing initiative that needs to move from policy to culture, has created the need for something that goes beyond standard conference content. The Frontline Formula is not generic motivational speaking. It is a specific, evidence-grounded framework delivered through a genuinely compelling personal story. That combination is what makes it the right choice for organisations ready to move something, not just acknowledge it.
WORKING WITH THE BEST
What Rob Speaks About
Adaptability & Change
Spain's major corporate sectors, banking, energy, telecoms, and retail, are each navigating significant digital transformation. Rob's keynotes help organisations across Spain build the human capability that transformation demands but rarely provides: the ability to adapt faster and more deliberately at every level.
Leadership & Resilience
Spanish organisations are navigating a shift from traditional hierarchical leadership models to more collaborative cultures, while simultaneously managing competitive international markets. Rob's sessions address both dimensions, the personal tools for leading under pressure and the cultural conditions that make high-performing teams possible.
Mental Health & Workplace Wellbeing
The conversation around mental health in Spanish workplaces is developing, but the gap between policy and cultural reality remains significant. Rob's sessions provide the catalyst that moves organisations from awareness to genuine culture change, and are in growing demand across Spain's corporate HR calendar.
Performing Under Pressure
From Madrid's financial sector to commercial teams across Barcelona, Bilbao, and Valencia, the demand for consistent performance in competitive markets is constant. Rob's performing under pressure sessions bring the Frontline Formula to Spanish professional audiences with content that translates directly into their working environments.
Featured Keynotes
Rob’s sessions can be tailored for Madrid audiences, whether for corporate conferences, leadership summits, or HR initiatives.
Some of his most impactful keynotes include:
🔹 999: How Do We Perform Better Under Pressure
Turn pressure into performance by discovering the skills and mindsets that help teams thrive in uncertainty.
🔹 The Frontline Formula: How to Adapt & Overcome Anything
Explore how adaptability, not rigidity, drives success in unpredictable environments.
🔹 Your Mental Health Wake-Up Call
Adapt better to pressure by focusing on your mental health. Break stigma, build awareness, and create cultures where wellbeing is prioritised.
Each talk is designed to be relatable, practical, and memorable, leaving attendees with tools they can immediately apply.
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Why Rob’s Message Matters In Madrid
The leadership and performance challenges that Madrid's organisations face are those of any major European business capital operating in a period of sustained disruption, but with specific characteristics. Spanish organisational culture has traditionally been hierarchical, relationship-driven, and relatively conservative in its approach to vulnerability and openness in professional contexts. The conversation around mental health, psychological safety, and the human cost of sustained high performance is developing, but the gap between organisational intention and lived culture remains significant, particularly in more established sectors.
The adaptability conversation is equally pressing. Madrid's corporate sector is managing the pace of digital transformation across industries that have not historically been early adopters of change. The expectation placed on leadership teams to drive that transformation while simultaneously maintaining performance, retaining talent, and managing the wellbeing of their people is significant. Rob's keynotes address all of these pressures through the Frontline Formula, providing leaders and teams with a practical framework for performing sustainably through exactly the kind of sustained, complex change that Madrid organisations are navigating.
Why Audiences
Love Rob
Rob doesn’t just speak at audiences, he speaks with them.
His sessions are:
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Authentic and relatable - drawing on his frontline experiences and personal journey
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Actionable and practical - giving teams tools they can apply immediately
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Emotionally engaging - balancing vulnerability, humour, and hope
From high-pressure policing to TEDx stages, Rob’s story provides insight into thriving under pressure, building resilience, and leading through change.
Bring Rob to Your Event in Madrid
Rob’s keynotes are ideal for:
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Corporate leadership events
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Team development and strategy sessions
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Conferences and summits
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HR and wellbeing programmes
If you’re planning an event in Madrid or anywhere in Spain and want a speaker who inspires, equips, and transforms, Rob is ready to make your event unforgettable.
👉 Contact Rob today to check availability and discuss your event goals.